FIAT Ritmo - Commercial | More info
FIAT Ritmo Commercial
For more commercials like this one visit:
FIAT STRADA RITMO COMMERCIAL USA | More info
Video shown at Fiat dealers in the US for the Strada, along with the commercial.
Fiat, ritmo, strada, x1/9, 130TC ...
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Commercial Fiat Ritmo Stylo 1980´s.
Fiat Ritmo Venezuela.wmv | More info
Venezuelan Commercial "Fiat Ritmo"
Disculpen por la Falla de Origen.
Grabado en una cinta de Betamax a través de un canal de señal abierta en Venezuela.
Sorry for the failures of Origin. Recorded on a Betamax tape through an open signal channel in Venezuela.
Fiat, Ritmo, dmartinez ...
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Commercial of Fiat Regata and Ritmo in Venezuela by the 80s.
Fiat, Regata, Ritmo, Venezuela ...
fiat ritmo spot 1982 | More info
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Fiat Ritmo / Strada (UK) | More info
The Ritmo was sold on the British market as the Strada from the autumn of 1978 until it was replaced by the Tipo in June 1988.
In North America, the Fiat Strada was introduced for the 1979 model year to replace the 128. It used the same 1.5 DOHC engine as the X1/9, generating 69 hp (51 kW), and featured a standard 5-speed manual gearbox. In spite of a roomy interior, the Strada failed to convince enough buyers to forget reliability issues from previous models was withdrawn from North America in 1982.
Underneath the Ritmo used most of the front-wheel drive running gear which could be found in the more conventional looking 128, which continued production in some regions until 1984. The 1.1 L (60 PS (44 kW; 59 bhp)), 1.3 L (65 PS (48 kW; 64 bhp)) and 1.5 L (75 PS (55 kW; 74 bhp)) petrol engines were reasonably refined and economical, but were somewhat underpowered for the size of the car, and unexciting. In 1980 the Ritmo diesel was introduced with the 1714 cc engine (55 PS (40 kW; 54 bhp)).
In 1981 the Ritmo Super (Fiat Superstrada in UK) was introduced with a variety of small changes and, most significantly, revised engines with 75 PS (55 kW; 74 bhp) (1300) and 85 PS (63 kW; 84 bhp) (1500). Also in 1981, the first sporting Ritmo, the 105TC, made its appearance. This used a 1585 cc Fiat DOHC engine derived from that in the 131 and 132 models producing 105 PS (77 kW; 104 bhp). This model featured the same 14-inch (360 mm) wheels as the Ritmo Super, but with black centre hubcaps. UK & Irish models featured the black & silver Cromadora alloy wheels (5.5 x 14) as standard. The 105TC was distinguishable from the lesser Ritmo models by its front fog lights integrated into the front bumper, integrated front spoiler combined with wheel arch trims, black lower door paint, black mesh air intake, and lower hatchback rear spoiler.
A few months later the Ritmo Abarth 125TC was introduced in Europe; it was never officially sold in the UK, as the position of the exhaust downpipe would have clashed with the Right Hand Drive steering gear. The 125TC was a heavily modified and revised 105TC with a 1995 cc DOHC with 125 PS (92 kW; 123 bhp), ventilated front discs, a new ZF gearbox, revised suspension settings and strengthened components. Outwardly, the 125TC differed only slightly from the 105TC - it gained the chunky 4-spoke 14in alloys later seen on the Bertone Cabrio models, featured a joint "Fiat Abarth" badge on the rear hatch, and the side badges featured an Abarth Scorpion. The 125TC version had top speed of 188 km/h (117 mph) and it could accelerate from 0 to 100 km/h (62 mph) in 8.7 seconds. Significantly the Abarth models were the last true Abarth cars to be assembled on a separate Abarth production line following the Fiat buyout in 1971, thus ensuring the car of Classic status.
Technologically, the biggest innovation of the Ritmo was not the car itself, which took the underpinnings of the 128, but the way in which it was manufactured. Fiat, already an industry pioneer in automated assembly, took the ambitious step and made the Ritmo the first car to be almost completely built by robots, earning the car the advertising tagline "Handbuilt by robots".
Press leaks ahead of launch indicated that the car would be named Fiat 138,highlighting its role as a successor to the successful Fiat 128, but by the time of its announcement Fiat had resolved to follow the precedent set by the Fiat Mirafiori of giving the car a public name, Ritmo, rather than a mere three digit number. The Italian word "ritmo" is usually translated into English as "rhythm". "Strada", the name applied in certain anglophone markets, can be translated as "road".